Customer and consumer centricity

Insightquest is a marketing consulting firm specialized in innovation and brand management. For us, consumers and customers are always the core consideration in every assignment that we undertake within our specialized fields of consulting, market research or marketing training.

Innovation & Development

Explore our areas of expertise: design sprint, insights research and screening, ethnographic studies, usage and attitude studies, diary studies and self-reporting, creativity sessions, concept and product testing.[More]>

Activable segmentations

Segmentation has always proven to be a powerful tool for strategic market analysis. But how to activate it operationally: social media targeting, CRM strategy, sales force attitude? Our integrated approach addresses all of these challenges.[More]>

Brand Strategy & Communication

Discover our solutions related to communication and branding: brand assessment and enhancement, brand platform development and testing, communication pre-testing, as well as brand ambassador research and testing.[More]>

Marketing trainings, Strategic Emergence

Explore our various support services for professionals and their teams: marketing seminar facilitation, strategic emergence coaching, training on consumer centrality, and concept writing.[More]>