Customer and consumer centricity

Insightquest is a marketing consulting firm specialized in innovation and brand management. For us, consumers and customers are always the core consideration in every assignment that we undertake within our specialized fields of consulting, market research or marketing training.

Discover our generative AI modules dedicated to innovation

Consumer insights are valuable. They are a tool—but rarely an end in themselves. Mapping out opportunity territories should ultimately lead to focusing on what really matters: leveraging these territories, whether through innovation or communication. We help you generate insights faster, so you can focus on what matters most. Discover the power of our AI solutions



Notre Interview dans MarketResearchNews

Co-construire les offres avec les consommateurs est par essence une démarche on ne peut plus humaine. Mais l’Intelligence Artificielle générative pourrait manifestement bien y trouver sa place, et contribuer grandement à la réussite de ces projets. C’est en tout cas la conviction de Marc Papanicola et Sandra Chéritat-Bretagne (Insightquest), qui nous font part des travaux de R&D qu’ils ont menés ces derniers mois — ayant abouti à l’élaboration de modules propriétaires —, ainsi que des enseignements qu’ils tirent de leurs expériences.

Discover our generative AI modules dedicated to innovation

Generate well-crafted consumer insights from your sources or a simple search, create personas from your studies, turn your ideas directly into concepts, challenge them, and refine them automatically

Innovation & Development

Explore our areas of expertise: design sprint, insights research and screening, ethnographic studies, usage and attitude studies, diary studies and self-reporting, creativity sessions, concept and product testing.

Activable segmentations

Segmentation has always proven to be a powerful tool for strategic market analysis. But how to activate it operationally: social media targeting, CRM strategy, sales force attitude? Our integrated approach addresses all of these challenges.

Brand Strategy & Communication

Discover our solutions related to communication and branding: brand assessment and enhancement, brand platform development and testing, communication pre-testing, as well as brand ambassador research and testing.

Marketing trainings, Strategic Emergence

Explore our various support services for professionals and their teams: marketing seminar facilitation, strategic emergence coaching, training on consumer centrality, and concept writing.