Customer and consumer centricity
Further, Fairer, Faster

Notre étude exclusivement : l'affaire des poupées, l'interdiction, qui sont les acheteurs et non-acheteurs de la marque (leur profil, leur motivation, leur rapport à l'univers vestimentaires, leurs valeurs). Découvrez notre pod-cast.

On June 10, Insightquest received the Innovation Award at the 2025 Adwanted Research Awards. Our submission showcased the development and use of generative artificial intelligence modules, through a concrete, end-to-end client case study.

Persona Accelerator is the solution that transforms your personas into true drivers of action. Too often, personas remain at the level of descriptive and static profiles. With Persona Accelerator they become living tools, able to interact realistically, guide your marketing strategies, sales activities, and communication campaigns.

Consumer insights are valuable. They are a tool—but rarely an end in themselves. Mapping out opportunity territories should ultimately lead to focusing on what really matters: leveraging these territories, whether through innovation or communication. We help you generate insights faster, so you can focus on what matters most. Discover the power of our AI solutions

Generate well-crafted consumer insights from your sources or a simple search, create personas from your studies, turn your ideas directly into concepts, challenge them, and refine them automatically

Co-construire les offres avec les consommateurs est par essence une démarche on ne peut plus humaine. Mais l’Intelligence Artificielle générative pourrait manifestement bien y trouver sa place, et contribuer grandement à la réussite de ces projets. C’est en tout cas la conviction de Marc Papanicola et Sandra Chéritat-Bretagne (Insightquest), qui nous font part des travaux de R&D qu’ils ont menés ces derniers mois — ayant abouti à l’élaboration de modules propriétaires —, ainsi que des enseignements qu’ils tirent de leurs expériences.

Explore our areas of expertise: design sprint, insights research and screening, ethnographic studies, usage and attitude studies, diary studies and self-reporting, creativity sessions, concept and product testing.

Segmentation has always proven to be a powerful tool for strategic market analysis. But how to activate it operationally: social media targeting, CRM strategy, sales force attitude? Our integrated approach addresses all of these challenges.

Discover our solutions related to communication and branding: brand assessment and enhancement, brand platform development and testing, communication pre-testing, as well as brand ambassador research and testing.

Explore our various support services for professionals and their teams: marketing seminar facilitation, strategic emergence coaching, training on consumer centrality, and concept writing.