Innovation and development
The goal of a Design Sprint is to intensely focus the product or service development efforts of all key players in the value chain (e.g. R&D, Marketing, CMI, packaging specialists, etc.) within a short space of time. After an initial co-creative workshop phase aimed at devising a prototype concept, the principle of iteration plays a crucial role in the sprint process, via a series of "assessment-improvement" loops, alternating workshop sessions with consumer feedback over a standard 5-day base format (depending on the number of products and targets to deal with). At the end of this program, your launch projects will have been tested, improved step-by-step, certain ideas will have been rejected, others put on hold and yet others brought to life during the sprint. > read more
The discovery of meaningful consumer and customer insights is made possible by cross-referencing several information sources. In the same way as a detective tries to get to the bottom of a mysterious case, an insight is uncovered by examining and cross-checking different corroborating clues. Thus, both qualitative and quantitative studies, social media listening and basic observation all play a key role. > read more
Quantitative evaluation of insights and breakthrough opportunitieses
Once clear insights with identifiable targets have been obtained, the next useful step is to evaluate the scope of the breakthrough opportunity. To do this, we generally present to a representative sample group a set of insights that have been brought to light during a phase of research.
This evaluation process makes it possible to prioritize these insights by means of different criteria, i.e.: the size of the target group in question, the frequency of occurrence of the situation that gives rise to the insight, the amount of effort that the consumer/customer is willing to make (an indication of their level of involvement). Thus, once an insight has been acquired, it is possible to have a clear picture of your breakthrough opportunities, i.e. your demand space, and to use this as food for thought in setting out your marketing roadmap, along with your communication briefs. > read more
Concept testing focuses upon an evaluation of the foreseen user experience (UX) generated by a value proposition. The aim of our concept tests, whether using a qualitative or a quantitative approach, is to first of all validate the insight and then the associated value proposition (so as to determine the degree of coherence between the demand and the offer). When analyzing these concepts, we strive to provide you with key pointers to help you organize and prioritize your ideas, but also a description of the industrial project to which each concept corresponds (e.g. blockbuster, mainstream, value-added niche, dead-end) along with the core target (if it can be identified). > read more