Team & Contact
Marc PAPANICOLA,
Managing Partner
Marc assists major companies in implementing their customer-centric approach through a genuine expertise in consumer insights and customer journeys, innovation processes, and customer relations.Managing Partner
He works on the following tasks: advising on organizing consumer knowledge, workshops focused on value propositions, and deployment of quantitative & data-driven approaches. He has developed various training programs allowing marketing, research, and R&D teams to enhance their consumer and customer focus.
Marc has held various executive positions within international research groups (Kantar TNS, Ipsos, Synovate).
Marc holds a DEA (roughly equivalent to a Master's degree) in Mathematical Economics and Econometrics (Greqam joint research unit CNRS/EHESS) and has developed different explanatory and predictive models in the context of certain tasks requiring advanced data analysis.
Sandra BRETAGNE,
Managing Partner.
Managing Partner.
Sandra is an expert in branding, communication, and digital challenges. She supports major international clients in the development of brand platforms, innovation, and communication.
She works on the following tasks: advice on positioning and digital strategy, workshops focused on branding and creative development, qualitative approaches, and training.
Sandra has held various management roles within international research groups (Kantar TNS) and joined Insightquest in 2017.
Sandra is a graduate of Sciences Po Paris, as well as the Google digital training "Squared Online", and the "Innovation in the Age of Disruption" program from INSEAD. Sandra is also a certified coach with a specialty in personal and team branding dedicated to executives and teams, and is furthermore certified in MBTI®.
She works on the following tasks: advice on positioning and digital strategy, workshops focused on branding and creative development, qualitative approaches, and training.
Sandra has held various management roles within international research groups (Kantar TNS) and joined Insightquest in 2017.
Sandra is a graduate of Sciences Po Paris, as well as the Google digital training "Squared Online", and the "Innovation in the Age of Disruption" program from INSEAD. Sandra is also a certified coach with a specialty in personal and team branding dedicated to executives and teams, and is furthermore certified in MBTI®.
Julia PRADEAUD,
Client Director.
Client Director.
Julia supports international accounts in their product innovation processes, the development of brand positioning, and the management of their marketing strategy. She works across various sectors: FMCG, entertainment, pharmaceutical, cosmetics, luxury, and services. Julia conducts qualitative and exploratory studies, workshops, design thinking sessions, and training. She has held various roles within international research institutes: Kantar Millward Brown, Brain Value, and joined Insightquest in 2017.
Julia holds a Master's degree in Management and Marketing, and is a graduate of the "Strategy in the Age of Digital Disruption" program from INSEAD.
Julia holds a Master's degree in Management and Marketing, and is a graduate of the "Strategy in the Age of Digital Disruption" program from INSEAD.
Louise MASURE,
Marketing Consultant
Marketing Consultant
Louise works on both qualitative and quantitative studies as well as workshop and training sessions.
She has worked in various marketing roles on the client side, both in product development at Yves Rocher and in content creation and campaigns at L’Oréal for Garnier Skincare/Suncare/Bodycare, before joining Insightquest in 2023.
Louise graduated with a master's degree in Marketing & Society from Sciences Po Paris, as well as from the University of Paris Dauphine.
She has worked in various marketing roles on the client side, both in product development at Yves Rocher and in content creation and campaigns at L’Oréal for Garnier Skincare/Suncare/Bodycare, before joining Insightquest in 2023.
Louise graduated with a master's degree in Marketing & Society from Sciences Po Paris, as well as from the University of Paris Dauphine.
Rocio SOLER,
Senior Project Manager
Senior Project Manager
Rocio handles the setup and coordination of quantitative and qualitative studies. She communicates with our partners to ensure that projects are carried out within the allotted time while maintaining a high level of quality. Rocio has been leading studies for over 10 years. She worked at Nielsen in Argentina (her home country) before joining Kantar and then Ipsos in France.
She joined Insightquest in 2023.
Rocio holds a degree in Political Science from the University of Buenos Aires.
She joined Insightquest in 2023.
Rocio holds a degree in Political Science from the University of Buenos Aires.