Activable segmentations

The segmentations we propose address both strategic and operational objectives.

• Strategically, our segmentations provide a clear mapping of the different types of consumers present in the market: their usage patterns, attitudes, relationships with product categories in your market, purchase journey occasions and motivations, as well as their interests and activities.
  
  This approach, conducted on a consumer panel to thoroughly understand the entire market, can also be simultaneously implemented on your customers using your CRM. This comparison helps reveal segments that are either over or under-represented in your portfolio. Consequently, you can engage in strategic reflections to foster your development.

• Operationally, our segmentations are directly actionable. You will have targeting queries ready to be utilized by your media agency to guide your campaigns on social media platforms.
  
  Additionally, you will have key questions (golden questions) recommended for store staff to ask new customers, enabling quick identification of the segment they belong to. This facilitates adopting the appropriate tone and promoting the right product categories.
  
  Finally, it's possible to propagate the entire segmentation throughout your CRM to personalize your campaigns.