Generate insights from any source

Generating consumer insights requires both expertise and time.

Insights are not an end in themselves, but often a gateway to concrete strategic actions — from identifying opportunity territories to, more importantly, activating those territories through innovative offers or impactful communications.

To help you move faster on this essential task, we’ve leveraged our expertise in insight management to develop a solution that allows you to benefit from our know-how and co-create with us a valuable, actionable insight box in record time.

We are able to generate structured consumer insights — built around a Subject, a Motivation, and a Tension (SMT approach) — on the fly, using any type of source. Whether it’s a simple scan of publicly available online content, a set of existing research reports, or transcripts of interviews or focus groups, our method adapts seamlessly to the material at hand.

With this solution, you’ll go further, faster, in turning consumer understanding into strategic action.

As an example, here’s a look at how our approach applies to a current topic: Social Commerce.

• Based on an insight, a persona, your brand name, your brand manifesto, your list of competitors*, and technical constraints,
• Our module automatically challenges its own ideas and generates new ones, allowing for multiple iterations.
• You can also input your own concept directly and have it challenged by the persona.
  
  

• Based on a product/service with fully defined specifications, generate positioning strategies informed by different targets/personas.
• The positioning is automatically challenged against your main competitors to crack the USP for a given target.