Discover our generative AI modules dedicated to innovation
The precision we bring to consumer insights and the marketing concepts that stem from them allows us to support our clients across every link in the innovation chain. We orchestrate iterations between their strategic ambitions, industrial constraints, and the opportunity territories we identify through carefully revealed, prioritized, and selected insights. This expertise has also led us to become a leading reference in training for insight and concept formulation, with nearly 9,000 people trained across 17 countries.
Our missions span a variety of sectors, including luxury, food, healthcare, beauty, utilities, leisure, home equipment, sports, fashion, and more. We primarily address international challenges through qualitative and quantitative approaches, exploring different dimensions such as foundational studies, segmentations, insight research, augmented sprints, communication testing, and activation.
Thus, when generative artificial intelligence became accessible, we adopted it with a particularly high level of rigor, applying it to insight generation as well as a suite of innovation-focused modules. Many players are speaking out on these topics today, but we are convinced that our rigorous approach—rooted in the culture we have developed and the experiences we have accumulated—gives us a unique position among the most demanding clients.
Témoignage d'Amélie CAHAREL, Director of Consumer Insights and Corporate Market | EXPANSCIENCES LABORATOIRES
As part of the international rollout of our innovative healthcare solution, we faced a major challenge: defining a positioning strategy for multiple target audiences in a very short time.
We turned to the Insightquest team, who proposed an augmented workshop, combining their expertise with the power of their AI.
Thanks to this partnership, we were able to securely share our internal data, and the AI analyzed our insights along with available competitive intelligence. Within moments, multiple concept versions were generated, allowing us to interact directly with the AI to refine and adjust them in real time.
What I found particularly powerful was the tool's ability to adapt the concept for different target segments—not only for consumers but also for various types of healthcare professionals. In just a few clicks, we obtained tailored adaptations for each audience.
Additionally, Insightquest provided us with a detailed analysis of the AI-generated concepts, assessing their strengths, weaknesses, and differentiation potential, while offering valuable recommendations to refine them before client testing.
The result: a solid and perfectly tailored foundation, ready to be tested across multiple targets in record time!
Témoignage d''Amalia GEORGESCU, Responsible CMI | EAU THERMALE AVENE | PIERRE FABRE LABORATOIRES
In a study, it is crucial to directly address the key objectives. However, during interactions with consumers, we also gather broader knowledge that could prove valuable in the future.
Insightquest's AI tool meets the need to capitalize on this knowledge by structuring and enhancing all insights, both in the short and long term.
It is particularly effective in analyzing focus group and interview transcripts, enabling the creation of 'insight books' that serve as a data reservoir for marketing teams. These insights help identify 'white spaces' and 'growth spaces.'
This tool provides analytical flexibility by exploring data from multiple angles, allowing us to break away from traditional patterns and uncover new opportunities. It is an essential engine for continuous and enriched category thinking
ConsumerInsightGenerator
- From a simple 'web' search on a given topic. This is especially useful in the early stages of a project, providing you with directly structured and sourced insights.
- From documentary corpora (qualitative or quantitative study reports, interview or focus group transcripts, etc.).
PersonaGenerator
- From interview transcripts,
- From segmentation results derived from a usage and attitude study.
ConceptBuilder
- Based on an insight, a persona, your brand name, your brand manifesto, your list of competitors*, and technical constraints,
- Our module automatically challenges its own ideas and generates new ones, allowing for multiple iterations.
- You can also input your own concept directly and have it challenged by the persona.
PositionningBuilder
- Based on a product/service with fully defined specifications, generate positioning strategies informed by different targets/personas.
- The positioning is automatically challenged against your main competitors to crack the USP for a given target.