Discover our generative AI modules dedicated to innovation
Our missions span a variety of sectors, including luxury, food, healthcare, beauty, utilities, leisure, home equipment, sports, fashion, and more. We primarily address international challenges through qualitative and quantitative approaches, exploring different dimensions such as foundational studies, segmentations, insight research, augmented sprints, communication testing, and activation.
Thus, when generative artificial intelligence became accessible, we adopted it with a particularly high level of rigor, applying it to insight generation as well as a suite of innovation-focused modules. Many players are speaking out on these topics today, but we are convinced that our rigorous approach—rooted in the culture we have developed and the experiences we have accumulated—gives us a unique position among the most demanding clients.
The stages through which we help you unlock your potential
Whereas the development of structured insights from quantitative or qualitative studies traditionally takes one to two weeks, we deliver rigorously sourced and thematically organized lists within two to three days. What we provide bears no resemblance to the generic outputs of ChatGPT, Mistral, or Gemini: it is embodied expertise, the result of training over 8,500 professionals since 2012 in the art of formulating insights and concepts. Each insight is precise, with its context, underlying motivation, and tension clearly articulated.
Generate dynamic, human-centered personas
We build your personas swiftly from your quantitative and qualitative segmentations, focusing on their lifestyles, motivations, and specific tensions. These personas don’t just exist, they express themselves and react, making them true decision-support tools. Far from being a simple bot, they act as expert partners capable of transforming your concept tests into powerful learning accelerators (see the key pivot question).
Streamline and amplify ideation
Our idea-generation module goes far beyond suggesting directions: it directly formulates them into concepts, prioritizing arguments, fine-tuning vocabulary, and refining tone and perspective. It operates as a demanding sparring partner, integrating your feedback and objections at each iteration. In workshops, it frees up valuable time to focus on substance, allowing you to explore many more ideas and angles alongside your traditional ideation methods. This means entire days saved on concept formulation and structuring, and creativity, once liberated, gains depth and impact.
Challenge concepts before testing
Too often, inconsistencies in certain concepts are discovered too late, once the test phase has already begun. Our approach identifies and corrects them upstream, integrating both critical and neuroscientific analysis to highlight strengths and weaknesses compared to competing offers, streamline readability, and reduce consumer cognitive load. This way, you maximize your chances of success before even entering the testing phase (and can discard weaker routes early). You may end up testing fewer concepts, but those you do test will be far more robust and rank higher with your concept-testing partners.
Rapidly explore pivots toward other personas
Our “persona modules” do more than describe, they advise. You can submit a concept or communication asset, and they will immediately identify which persona it fits best, while suggesting the adjustments needed to adapt it to other segments in your segmentation. They not only recommend but also reformulate on the fly for you, saving you even more valuable time.
Optimize activation and maximize impact
We step in upstream of market launch to craft messages and arguments perfectly aligned with your priority targets. Starting from a concept and a persona, our module delivers prototype content (Instagram posts, retail animations, video scripts) along with targeting recommendations for social platforms. Anticipating activation doesn’t mean replacing your digital or retail teams, but ensuring from the outset that your concept is narratable, impactful, and activable with your audiences. If it isn’t, it’s better to rethink it at the concept stage, before it’s too late.
Amélie CAHAREL testimonial, Director of Consumer Insights and Corporate Market | EXPANSCIENCES LABORATOIRES
As part of the international rollout of our innovative healthcare solution, we faced a major challenge: defining a positioning strategy for multiple target audiences in a very short time.
We turned to the Insightquest team, who proposed an augmented workshop, combining their expertise with the power of their AI.
Thanks to this partnership, we were able to securely share our internal data, and the AI analyzed our insights along with available competitive intelligence. Within moments, multiple concept versions were generated, allowing us to interact directly with the AI to refine and adjust them in real time.
What I found particularly powerful was the tool's ability to adapt the concept for different target segments—not only for consumers but also for various types of healthcare professionals. In just a few clicks, we obtained tailored adaptations for each audience.
Additionally, Insightquest provided us with a detailed analysis of the AI-generated concepts, assessing their strengths, weaknesses, and differentiation potential, while offering valuable recommendations to refine them before client testing.
The result: a solid and perfectly tailored foundation, ready to be tested across multiple targets in record time!
Déborah DUBOIS Testimonial, Responsible B2B | LINDT & SPRUNGLI
During our recent innovation seminar, Insightquest’s AI tool served as a facilitator in our discussions and workshops.
This tool helped us save time during the ideation phase by generating new ideas and enriching the value proposition (benefits, product features, RTBs, etc.).
It also supported us in visualizing concepts — all from simple inputs such as a Persona and an Insight.
It’s an intuitive tool that saves time and provides a solid starting point for kicking off team discussions.
Amalia GEORGESCU Testimonial, Responsible CMI | EAU THERMALE AVENE | PIERRE FABRE LABORATOIRES
In a study, it is crucial to directly address the key objectives. However, during interactions with consumers, we also gather broader knowledge that could prove valuable in the future.
Insightquest's AI tool meets the need to capitalize on this knowledge by structuring and enhancing all insights, both in the short and long term.
It is particularly effective in analyzing focus group and interview transcripts, enabling the creation of 'insight books' that serve as a data reservoir for marketing teams. These insights help identify 'white spaces' and 'growth spaces.'
This tool provides analytical flexibility by exploring data from multiple angles, allowing us to break away from traditional patterns and uncover new opportunities. It is an essential engine for continuous and enriched category thinking