Maturation and improvement of ideas
Objective of our approach
Insightcraft© : In some cases, marketing and innovation teams need to act quickly to structure and test ideas. In such a context, what is at stake is the ability to quickly converge on product or service ideas that are truly in line with target expectations and to prioritize those with the best potential. All this within a tight timeline. Discover Insightcraft©, our hybrid approach.
Setting up the evaluation process
Our approach includes qualitative and quantitative sessions and workshops:
- Qualitative exploration and deepening of insights and possible solutions (focus groups),
- Alignment of internal teams through online workshop sessions,
- Validation of ideas on a quantitative sample (n=250-300).
Because every brand is unique, we believe that an ad hoc approach can best answer your objectives and strategic questions:
- We recruit through a screener to meet your key objectives for both the qualitative and quantitative phases.
- Our quantitative questionnaire can be customized with your own KPIs,
Reactivity without compromising on the quality of our approach:
- Fieldwork varies from 72 hours to 5 days, depending on the option chosen.
- Debriefing with initial results is available the day after your fieldwork (+/- 48 hours).
- Detailed results are available on the 7th day after your fieldwork, thanks to an artificial intelligence tool that speeds up data collection and analysis.