Insightquest received the Innovation Award
Innovation Award: A Recognition of Our Hybrid Approach to Innovation
This year, we were honored to receive the Innovation Trophy at the Adwanted Research Awards for our collaboration with Laboratoires Expanscience. This recognition highlights our hybrid approach to innovation, combining the power of generative artificial intelligence with human intelligence.
Rethinking Innovation: Faster, but Above All, Smarter
At a time when speed has become the norm, we are making a different bet: that of accuracy. Because innovating quickly without losing relevance requires a deep transformation of work methods. Our conviction? The challenge is no longer to generate more ideas, but to generate more targeted, more structured, and more actionable ideas.
Our Approach: Generative AI x Collective Intelligence
In just 15 days, we transformed more than a dozen dormant research reports for Laboratoires Expanscience into:
- 250 structured and themed insights,
- 4 actionable priority personas,
- 8 innovative concepts, translating patient tensions into the language of healthcare professionals.
Our proprietary generative AI modules go far beyond summarization. They question assumptions, detect blind spots, challenge biases, and help teams refine their strategic direction from the very beginning. What does AI truly change? The quality of intention.
As Sandra Chéritat-Bretagne puts it: “What our AI truly changes is not execution speed, but the quality of intention. It allows teams not just to move faster, but to better know where they’re going.”
A New Creative Discipline
This award marks a turning point: the rise of augmented marketing innovation, where AI is not an end in itself, but a strategic partner, a signal detector, and an accelerator of precision. Far from replacing humans, AI becomes a catalyst for critical thinking and impact.
And What’s Next?
Following this recognition, Insightquest has been selected to join the Accelerator Program of the French Public Investment Bank (BPI).