Design Sprint (testimonial)

"Innovation is a major growth driver for the MOM group and innovative projects are numerous and varied each year (new consumer motivations, new usages, for example). In a very competitive environment, we had to respond as closely as possible to consumer expectations in terms of product and service offers. The Sprint method that we have been using for a few years now with Insightquest, has allowed us to launch disruptive product innovations and to considerably improve our Time to Market, in a very enriching consumer centric approach. 

Indeed, during an intense week, we create and then refine the concepts, the packs and the recipes with the consumers to obtain at the end of the process a complete and relevant product offer that meets the expectations of our targets. 

Julia and Marc from Insightquest, accompanied us in this adventure through their experience, their dynamism, their professionalism and their openness. Each time, they have been able to adapt to our constraints, offer us adapted solutions, always with kindness and good humor. A big thank you to them! "
 
Alexandre Fouconnier : Responsable Développement Produits Fruits
Nelly Petitallot : Directrice R&D BU France