Personae Activator
With Persona Activator, transform your customer data (qualitative, quantitative, or hybrid) into rich, embodied, and operational personas. Thanks to sufficiently in-depth studies upstream, each persona benefits from:
a clear and distinctive reasoning mode
identified preferences and interests
a unique style of expression and lexical field
representative activities and hobbies
Interact directly with your personas. Explore their reactions, dig deeper into certain points, and identify the moments where your sales arguments may fail.
Beyond bot, expert analyst mode
Submit your materials (concepts, messages, promotional visuals) to your personas and receive precise feedback: what works, what doesn’t, and which reformulation angles could better convince this target. Conversely, instantly discover which personas best match a given stimulus.
Activation mode
For each targeted persona, we generate ready-to-use content (Instagram posts, newsletters, sales arguments) and define the appropriate targeting criteria on social media.
Implementation conditions
To guarantee the precision and relevance of the personas, we rely on:
an existing segmentation or a quantitative usage & attitudes study
qualitative studies (interviews, focus groups, transcripts) that help identify each persona’s specific lexical field
A 3-step approach: Test – Improve – Activate
With Persona Activalor, your personas are no longer static: they become a living tool, able to guide your strategic decisions and support your teams across the entire value chain, from diagnosis to operational activation.