Personae Accelerator
Its main features include:
Generates ready-to-use marketing concepts
Based on a first-person insight, a referenced brand, a defined competitive field, and other details provided as inputs, Concept Builder imagines an innovative, relevant, and credible product or service that respects your brand’s DNA — all directly in the form of a concept.
Ensures competitive differentiation
Through a systematic analysis of existing offers, the tool searches for truly new ideas, avoiding market clichés.
Structures each concept with method and concision
In 1,300 characters maximum (adjustable), each concept is expressed using a clear strategic framework: insight, benefits, differentiation, credibility elements, experience, and brand linkage.
Self-challenges for optimization
Concept Builder can self-assess, identify its strengths and weaknesses, and then propose adjusted versions of its ideas in order to keep only the most relevant one.
Concept Builder can self-assess, identify its strengths and weaknesses, and then propose adjusted versions of its ideas in order to keep only the most relevant one.
Evaluates concepts through neuroscience
Thanks to a neuromarketing analysis module, it identifies what captures attention, generates emotion, and facilitates memorization. It also suggests more direct reformulations to strengthen the cognitive and emotional impact of the ideas.
Generates visual moodboards
Once the idea is validated, Concept Builder creates a realistic product visual (packaging + usage), without text, to support your tests or internal presentations.
Once the idea is validated, Concept Builder creates a realistic product visual (packaging + usage), without text, to support your tests or internal presentations.
Exports your concepts into PowerPoint
In one click, generate a professional slide including the concept text, the moodboard visual, and a customized footer.
With Concept Builder:
- A new way of creating: faster, sharper, more strategic.
- A concept generated with Concept Builder can then be submitted to Persona Accelerator, which will refine or reorient it based on a specific persona.