Consumer Insight; Generative Artificial Intelligence; Idea Generator; Insight Generator

Consumer Insight and Generative AI , our solutions


In the field of consumer and marketing intelligence, generative AI opens up unprecedented possibilities. However, it is essential to emphasize that capturing genuine consumer insights requires in-depth work. Similarly, generating ideas expressed as concepts not only demands a creative idea but also solid foundations to express them clearly.

Since 2012, Insightquest has supported over 7,800 marketers and communicators in 17 countries through training programs dedicated to the writing and management of insights, as well as the creation of concepts. These constant interactions with industry professionals have allowed us to refine our expertise and perfect our approach to extracting and formulating truly clear and impactful insights.

To go even further, we have developed over the course of 12 months a suite of modules, accessible as GPTs, which we use in our projects (quantitative studies, design sprints, workshops):

  • ConsumerInsightGeneratorWEB: generate consumer insights by simply specifying the topic of your research. This module scans the web and organizes knowledge into structured insights.
  • ConsumerInsightGenerator: automatically generate consumer insights from transcripts of qualitative interviews or focus groups. This module analyzes the content provided and organizes the knowledge into clear insights.
  • ConceptBuilder: transform your insights into illustrated concepts by providing optional context elements (category, brand manifesto, or competitors). This module generates a detailed concept, complete with a moodboard. You can request the generation of a new idea or modify an existing one.


Our approach is based on the idea that AI is not an end in itself. It is necessary to go beyond the contributions of AI (especially for idea generation). However, our modules provide significant value in facilitating consumer knowledge organization and animating ideation sessions.

We also offer additional modules to our clients (persona generators, insight checkers, simple idea generators, etc.).