Marketing research & consulting, innovation and Artificial Intelligence to secure strategic decisions

Qualitative studies (physical ethnography, in-person/online groups, social listening) and quantitative research to identify consumer tensions, motivations and frustrations. Dedicated senior team, international partner network.

Quantitative evaluation of each insight's power. Prioritization by business potential, profiling of the most receptive targets, identification of the most promising opportunity territories.

Cross-referencing insights × market trends × brand capabilities. White space identification. Deliverable: prioritized and actionable innovation roadmap.

Our AI modules formulate structured insights from your documentary sources, studies and transcripts. Beyond summarization: real insights formulated according to our methodology.

Creative techniques coupled with our AI modules. Idea generation as illustrated concepts, human × machine cross-enrichment. In-person or hybrid. Using our IQVentis modules frees up considerable time, multiplying angles while preserving team energy, allowing them to focus on trade-offs and strategic decisions.

From brief to proven concept in 2 to 3 weeks. Rapid iterations with integrated consumer/professional feedback. Concept + product + packaging in a single process.

AI evaluates each concept (strengths, weaknesses, differentiation), confronts it with your personas, then refines the wording, benefits and RTBs, in successive iterations.

Evaluation of your value propositions: resonance, strengths/weaknesses, commercial potential. Actionable optimization recommendations.

Complete construction: vision, mission, values, personality, expression territory, brand key. Participative methods combined with AI to test each component before validation.

AI analyzes your existing platform, identifies inconsistencies and vulnerability zones, proposes reinforcement and differentiation directions vs competition.

Longitudinal tracking: awareness, consideration, image, preference. Dynamic dashboards and alerts on significant changes.

Decoding your brand's signs. Neuro-marketing analysis of your visual and textual assets: measuring perceptual impact, coherence and distinctiveness.

Ad-hoc U&A studies, behavioral and attitudinal segmentation. Each segment is profiled for direct activation: media targeting, retail, CRM.

Translating segments into media targeting, clienteling strategies and personalized retail recommendations. The bridge between research and action.

Fundamental program: insight identification, formulation, evaluation. Theory, sector examples, hands-on exercises on your real cases, field immersion.

Mastering the insight → benefit → RTB → concept chain. Writing robust marketing concepts, agency briefs, committee project defense.

We strongly encourage our clients to participate in our training using current practical cases, preferably on ongoing projects to be as close as possible to real application conditions. A useful way to progress while advancing these projects.

Understanding the challenges of Generative AI in a CMI, Marketing, Communication and R&D context is now also part of the contributions we offer.

In-person (1 to 4 days depending on format), virtual classroom, e-learning modules, hybrid formats. Programs in French and English. Level and sector adaptation.

Coaching managers and leaders at key moments (onboarding, reorganization, new ambitions). Posture clarification, differentiation, identity alignment.

Coaching marketing, research, communications teams toward shared strategic alignment. Shared vision, ambition definition, cohesion, collective dynamics.

Mapping profiles and relational dynamics. Identifying collaboration levers, complementarities and friction zones.

Hybridizing coaching modules with artificial intelligence: reinforcing effectiveness, accelerating collective awareness, activating transformation.