✦Printemps des Études 2026 Home Expertise ▼ Op-eds Team Contact us
FR|EN|CN
Adwanted Awards 2025 — InnovationAccelerated by Bpifrance9,500+ marketing professionals trained

Marketing research & consulting, innovation and Artificial Intelligence to secure strategic decisions

We combine 25 years of market intelligence with a proprietary strategic intelligence platform, IQVentis, to push the boundaries of time-to-market and expand strategic exploration capacity. We accelerate and secure marketing and innovation decisions.

Discover our solutionsContact us
Latest news
Trade show Paris · 24-25 sept. 2026
Insightquest at Printemps des Études
September 24-25, 2026 in Paris: IQVentis platform demos and exclusive preview of Elicio, our new service dedicated to qualitative research. Click to receive the program.
Event IQVentis · Juin 2026
IQVentis subscriptions now open
Our team unveiled the IQVentis strategic intelligence platform at an event held at the Comet de Bercy in Paris.
Interview MRNews · Mars 2026
"With AI, we aim to strengthen the entire marketing chain, from insight to activation"
Interview with Marc Papanicola on Insightquest's vision: AI serving every link in the marketing chain, from insight to activation.
Interview MRNews · Mars 2025
Generative AI and co-creation
Generative AI provides valuable help in optimizing co-creation approaches. Marc Papanicola and Sandra Chéritat-Bretagne share their R&D work leading to proprietary modules.
Study Forbes · Automne 2024
French people's favorite entrepreneurs
New Forbes - Insightquest - Norstat edition. This year, the Top 20 sees a woman reach the podium.
Study Forbes · Hiver 2023
Forbes France Luxury Awards
Winter 2023-2024 edition. Exclusive survey with Norstat, podiums in 7 categories.
Study Forbes · Automne 2023
Favorite entrepreneurs 2023
The Top 20 confirms the rise of entrepreneurial profiles.
Video Forbes Vidéo
Challenges in the luxury sector
Sandra Chéritat-Bretagne discusses the balance between creativity and listening to targets.
Study Forbes · 2022
2022 Presidential: second round
Exclusive Forbes study on the Macron-Le Pen face-off.
Study Forbes · 2022
2022 candidates marketing portraits
Projective portraits associated with major brands.
Study Forbes · Hiver 2021
2021 Luxury Awards
Favorite brands in 7 luxury categories.
Study Forbes · Automne 2021
Favorite entrepreneurs 2021
60% of respondents have a positive image of entrepreneurs.
Study Forbes · Printemps 2021
Favorite business leaders
First-ever survey measuring favorite business leaders.
Study Forbes · Hiver 2021
Favorite luxury brands
Three French brands on the podium showing European brand supremacy.
Study Forbes · Été 2020
French women's favorite brands
During lockdown, Samsung tops the ranking.
Study Forbes · Automne 2020
French men's favorite brands
Automotive with Mercedes, Porsche, Ferrari dominates the Top 20.
Interview MRNews · Sept. 2021
Agile marketing and its results
Marc Papanicola shares his vision on agility.
Interview MRNews · Janv. 2021
Insight as a silo-breaking tool
Sandra Bretagne and Marc Papanicola discuss Insightquest and Insightacademy.
Our expertise

From insight to securing decisions,
at every step

01 Insight Management

Identifying real opportunity territories
02 Innovation & Co-creation

From insight to concept in minutes
03 Brand Strategy

Managing the most precious intangible asset
04 Market Segmentation

Understand your targets to activate them
05 Insightacademy

Train your teams in insight mastery
06 Kozapark

Strategic emergence for teams and leaders
07 IQVentis

15 modules across the value chain
Elicio — AI-led qualitative interviews New

The depth of qualitative research, at quantitative scale.

Elicio uses artificial intelligence to run your individual interviews at scale and moderate your bulletin boards, by voice or in writing: expert probing, protected stimuli, non-verbal analysis and immediate deliverables.

01 Design

The interview guide is built from your brief: sections, questions, probing instructions and associated stimuli.

02 Conduct

Elicio conducts every interview identically, probes where essential, asks for clarification and questions what is implicit.

03 Analyze

The analysis crosses what is said and written with intonation, hesitations and non-verbal cues, up to the cross-sample synthesis.

Discover Elicio →

Interviews in 7 languages · Sovereign hosting in France

25 yrs
of insight & innovation expertise
9,500+
professionals trained in 17 countries
15
proprietary modules: innovation, branding and activation

They trust us

PIERRE FABREKERINGEXPANSCIENCESEBJACQUET BROSSARDMATERNECOTYGUERLAINBOIRONLABEYRIE FINEFOODSL'EQUIPEAUCHANBOUCHERONSMCPLINDTSAVANEAVENEPUMASANDROKLORANEDUCRAYCLAUDIE PIERLOTA-DERMADELPIERREBOTTEGA VENETAPIERRE FABREKERINGEXPANSCIENCESEBJACQUET BROSSARDMATERNECOTYGUERLAINBOIRONLABEYRIE FINEFOODSL'EQUIPEAUCHANBOUCHERONSMCPLINDTSAVANEAVENEPUMASANDROKLORANEDUCRAYCLAUDIE PIERLOTA-DERMADELPIERREBOTTEGA VENETA
Our commitments

Our values
& commitments

◎

Empathy first

AI augments team intelligence — it doesn't replace it. Human creativity and informed decision-making remain the engine of all sustainable innovation. AI multiplies possibilities.

◇

Rigor

Artificial intelligence does not replace methodology. Every analysis is framed by precise marketing research protocols, from insight gathering to strategic recommendation.

△

Integrity

Our strategic intelligence platform is not trained on your data. Your strategic information remains protected, secured and strictly siloed.

□

Excellence

Measurable impact: every engagement delivers concrete, strategic deliverables, defensible at Board level.

Frequently Asked Questions

What is Insightquest? +
Insightquest is a French marketing consulting firm founded in 2011, capitalizing on 25 years of cumulative expertise. Specialized in AI-augmented insight management, innovation, segmentation and brand strategy, powered by IQVentis, its proprietary 15-module strategic intelligence platform. Adwanted Innovation Award 2025. Over 9,500 professionals trained in 17 countries.
What is IQVentis? +
IQVentis is a proprietary strategic intelligence platform with 15 specialized modules structured by 25 years of field expertise. Unlike ChatGPT or Claude, each module integrates proprietary marketing methodologies.
What is a consumer insight? +
A consumer insight is a deep, non-obvious truth about a target audience. Using the proprietary SMT method (Situation, Motivation, Tension), Insightquest turns raw signals into actionable strategic levers.
How is IQVentis different from ChatGPT? +
ChatGPT is a generalist tool. IQVentis has 15 specialized modules calibrated by 25 years of expertise with proprietary methodologies. The platform is not trained on client data.
What training does Insightacademy offer? +
Insightacademy has trained over 9,500 professionals in 17 countries since 2012 in insight management, innovation, brand strategy, segmentation and applied AI marketing.
Let's take action

Ready to transform your challenges
into competitive advantage?

Contact us. We will analyze your challenges together and identify the approaches that best suit you.

Contact us
IQVentisDiscover IQVentis
ElicioDiscover Elicio →

No commitment · 30 minutes · With a senior consultant