Without any creative bias, this 45-second film begins with a build-up of tension that is nevertheless particularly effective. A series of paradoxes drawn from strong insights in touch with a reality that attracts attention: five million unemployed people and technologies that push you to consume without at the same time being used to help find the job that would allow access to this consumption. The answer ends the film: “Randstand.tech, technological resources for human resources”. This campaign thus introduces a set of solutions that rely on BigData to HR services.
The siteRandstand.tech, then presents a series of extremely concrete illustrations also anchored in reality, with cases whose educational significance is obvious, both on the employer side and on the job seeker or institutional side. Several targets are illustrated:
This campaign, which emphasizes these new technologies, does not, however, remain with a surface technical message and once again underlines a strong value proposition of the company, contributing to building one's career step by step, the fundamentally essential message.
Randstand also intervenes in the public debate, in an uncertain electoral period and positions itself as a concrete actor in the search for employment and resources for businesses.
The technological dimension, BigData HR, is well illustrated as a Reason to Believe for this value proposition and not as a purpose.
We see a clear illustration here: even without creative bias or disruptive processing, the power of good insights and a clear value proposition well linked to the company's DNA do the job perfectly.