What if the techniques used to steer major international brands could also serve to steer your own positioning and that of your team?
Kozapark was born from this intuition, carried by Sandra Bretagne-Chéritat, certified coach from ICN Business School and MBTI© certified, 20 years of marketing experience (L'Oréal, Opinionway, Kantar). Her research thesis on hybridizing strategic brand management and coaching gave birth to an original strategic emergence methodology.
The concept builds on brand anthropomorphism applied to individuals: the same tools that build a brand's positioning, differentiation and vision are deployed to help leaders and teams clarify their posture, impact and alignment. Today, this approach is augmented by AI to accelerate awareness and activate transformation.
6 modules
Meaning: Define direction, purpose or vocation.
Emotion: Identify emotional drivers and relational dynamics.
Diagnosis: Assess strengths, weaknesses and current situation.
Benchmark: Position yourself relative to your environment (colleagues, market, competitors).
Gap: Measure the distance between current situation and desired objective or positioning.
Signature: Define your unique positioning, your personal or team trademark.
Actions: Implement a concrete action plan to embody and deploy this new strategy.
Individual strategic emergence
Coaching managers and leaders at key moments (onboarding, reorganization, new ambitions). Posture clarification, differentiation, identity alignment.
Collective strategic emergence
Coaching marketing, research, communications teams toward shared strategic alignment. Shared vision, ambition definition, cohesion, collective dynamics.
MBTI assessments & team diagnostics
Mapping profiles and relational dynamics. Identifying collaboration levers, complementarities and friction zones.
AI-augmented coaching
Hybridizing coaching modules with artificial intelligence: reinforcing effectiveness, accelerating collective awareness, activating transformation.
