One of the major barriers to marketing agility is team misalignment. When R&D, marketing, research and communications share a common language, everything accelerates.
Insightacademy© is our dedicated training organization, active since 2012. Over 9,500 professionals trained in 17 countries, in French and English, in-person, e-learning and hybrid formats. Our programs cover the entire chain, from insight identification to value proposition writing and now integrate generative AI mastery with IQVentis tools. Each program is adapted to the organization's level and sector. We do not design generic training, like our other services, our approaches are first and foremost the result of your ecosystem, because no two companies are alike.
Each new training was designed in a very collaborative manner, with Marc focusing on understanding the organizational and cultural context of the teams.
An approach that earns him the acclaim of trainees, who highlight his dynamism, great expertise, and all perceive the concrete implications in their work.
9 500+
In 17 countries, for R&D, marketing, research and communications teams, from major international groups to innovative SMEs.
Consumer insight mastery
Fundamental program: insight identification, formulation, evaluation. Theory, sector examples, hands-on exercises on your real cases, field immersion.
Value proposition writing
Mastering the insight → benefit → RTB → concept chain. Writing robust marketing concepts, agency briefs, committee project defense.
Practical cases
We strongly encourage our clients to participate in our training using current practical cases, preferably on ongoing projects to be as close as possible to real application conditions. A useful way to progress while advancing these projects.
Generative AI applied to marketing
Understanding the challenges of Generative AI in a CMI, Marketing, Communication and R&D context is now also part of the contributions we offer.
Bespoke & international formats
In-person (1 to 4 days depending on format), virtual classroom, e-learning modules, hybrid formats. Programs in French and English. Level and sector adaptation.
