Innovation and development

In some cases, marketing and innovation teams need to act quickly to structure and test ideas. In such a context, what is at stake is the ability to quickly converge on product or service ideas that are truly in line with target expectations and to prioritize those with the best potential. All this within a tight timeline. Discover Insightcraft©, our hybrid approach.[More]>

Testing insights enable teams to prioritise their innovation pipelines and allocate their efforts (mobilising skills, managing time and budgets for prototyping and testing) to the most promising pathways to launch before competitors and at the lowest development cost [More]>

The objective of creativity is to bring to light new avenues to explore in order to open up new product, service or program development opportunities. Coming up with new ideas is a demanding exercise that requires both imagination and discipline.[More]>

The ambition of a marketing design sprint, directly inspired by the school of design thinking, is to intensely focus the product or service development efforts of all key players in the value chain (e.g. R&D, Marketing, CMI, agency, etc.) within a short space of time so as to work simultaneously on several different levels of research: value proposition (marketing intent), the product itself (designers/r&d/workshop, etc.) and the packaging and/or communication (in-house teams or outside agency). [More]>

Ethnographic interviews are used for fundamental, socio-cultural or exploratory studies. In-home interviews with participants provide the opportunity to dig deeper with regard to their relationship with different subjects (e.g. the importance of family, money, the media, food etc....), subjects that are more intimate, sensitive or even cultural and also to understand their consumption rituals, their habits and their attitudes vis-à-vis certain specific issues.[More]>

The objectives of U&A research are more often than not exploratory. It is all about understanding the forces at work on a given market: consumption habits, target audiences, their motivations, their barriers, the brands that they buy and the different stages of their consumer journey..[More]>

The unconscious plays a significant role in consumption behaviors. During a conversation (whether in individual interviews or in groups), consumers share facts and opinions that seem important to them. Some details, which they consider anecdotal, may be relegated to the background, while others may stem from routines of which they are no longer even aware. When it comes to shopping, gestures or routine paths can clearly shift into the unconscious realm.[More]>