Brand strategy and communication


Here are our solutions related to communication and branding: brand assessment and enhancement, brand platform development and testing, communication pre-testing, as well as brand ambassador research and testing.

Brand audit

A brand audit gives you a clearer awareness and understanding of your target consumers, their behaviour & attitudes, their rational and emotional purchasing motivations and also their potential needs. For this same target, which represents several different sectors of activity, we carry out an in-depth analysis of the different components of the marketing mix that make up the Brand Equity and thus provide an indication of its state of health.[More]>

Developing and testing the brand platform

Devising a brand platform is an effective way of clearly setting out the brand's mission, its value proposition and the way in which it seeks to meet the aspirations of certain target populations. The brand platform performs the same role as the foundations of a building; providing the base structure for the future product and the communication that surrounds it. It thus constitutes the key alignment tool for your communication agency partners. [More]>

Communication pre-test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vulputate tortor in nulla lacinia ac blandit massa condimentum. Donec pharetra adipiscing ante, ac convallis justo bibendum.
Nunc sapien mauris, imperdiet ac pellentesque quis, facilisis non sapien. Maecenas congue vehicula mi, id luctus mi scelerisque nec. [More]>

Ambassador Tracking

For brands, having an ambassadors can address different strategies.
First of all, reach a particular audience thanks to a celebrity who already has a strong fan base corresponding to the profile of the target that one is trying to consolidate or convince. [More]>